Monthly Archive: April 2019

Creating a Culture of Belonging

In any office there could be two kind of situations. In the first situation employees come to work. It’s a traditional kind of a work place where individuals are simply focused on achieving their own goal. They are not too focused on team building and there are occasional rift amongst those who work there. Staff is penalised if they make a mistake.

Now consider another situation wherein employees work in harmony. The environment is friendly and comfortable. Employees work in teams and if there is a mistake, it is analysed yet accepted as a part of a normal work place culture.

It is important that if a business wants to grow, or an organisation wants to succeed they need to practice the second work place model. Employer should promote motivation to their employees. It’s more of a neuro-scientific approach. It’s a known fact that the human brain responds well to positive recognition and feedback. It can reduce fear and anxiety in employees and promote an environment of creativity and collaboration.

In order to create a sense of belonging at a work place, employers should focus on gathering individuals with high emotional intelligence. On the other hand leaders within the organisation should focus on building policies which create a sense of belonging. They should provide opportunities by establishing policies which allow people to take risks and experience growth through loss.

Leaders in a work place can create a culture of belonging in the following ways:

  • Invest in your employees. This would help make them establish a sense of belonging and in turn improve their productivity.
  • Everyone should be treated in a fair manner. Employees should feel that they are welcome to work within the organisation and they should feel happy coming to work.
  • Create situations which would help employees thrive mentally and physically
  • Leader should try to establish a positive rapport with the people in their team. They should be able to identify the strengths of their employees. Awareness that each employee is an individual with innate abilities which need to be brought out. Tapping into their potential would spark creativity in the work place and promote a better work environment.
  • There should be opportunities for spending informal time with the employees. The conversations should be focused on their thoughts and desires of the employees. Spending time with individuals makes employers more aware of their personal needs and desires. Once an employee starts to feel comfortable and welcome in the work place, they look forward to working within the organisation and there prevails a general feeling of positivity.
  • Relationship building should be focused and personal and is an important part of any work place environment.
  • Make sure that there I a connection between the mission of the company and it vision. The focus should be on giving back. This can be established by building connections with nonprofit organisations.

The above mentioned are only a few ways for enforcing a culture of belonging in the workplace. However these changes can create positivity in the work place and would benefit to employees and employers both.

social media expert

Why You Need an Expert for Social Media Marketing

Managing a business is a very difficult job. There are a number of different avenues that you need to look at such as the operations, the finances and even the marketing. The marketing aspect of any business is the most critical one as all sales and the future depends on it.

Sometimes it is a good idea to get someone on board who will look after your marketing especially your social media marketing to get your business on the map. If you are looking to hire someone for this position, it is a good idea to think it through. But in many cases, it is absolutely needed for you to have a social media marketing expert!

Social Media is a complex thing


The modern day marketing requires a social media canberra side to make your business grow and expand. It is a great way through which you can build engagement, generate word-of-mouth awareness along with telling powerful stories that help you sell products.

But what you need to know is that social media marketing is a highly complex thing and it can get very competitive. To cut through the noise and to get noticed, your brand requires a dedicated and creative social media manager that is able to generate great content which gets you the eyeballs you are looking for. Digital marketing experts possess the social and analytical skills required to identify your target audience and understand your customer as well.

Get to save time and money

We know that one of the thoughts that come to your mind when hiring an expert for social media marketing is the cost. But what you need to understand is that the cost that you incur here is actually quite less than what you will be paying when you manage yourself along with the time that you spend on it as well. Digital marketing experts provide the right return on marketing investments that you are looking for and they save you money in the long run as well.

If you cannot afford to get someone full-time, you can always go ahead and hire someone part-time or a freelancer who can work whenever required. There is always a way to manage a situation.

Get to learn more

One of the upsides to hire a social media marketing expert is the knowledge that you’ll get to have when you find someone. When they are working on what they know best, you can sit with them and understand what they do and how they do it. Learn the tips and tricks by asking as many questions as you can so you can be an expert within no time at all.

Hiring an expert will not only build your business but make you more successful in the future as well.